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Colectia Adidas Originals X by Kanye West

adidas Originals x Kanye West YEEZY SEASON 1 - Runway

Descrisă de Kanye West ca fiind o linie vestimentară ”bazată pe soluţii”, cu piese ce definesc un stil adaptat ritmului alert al vieţii contemporane, YEEZY SEASON 1 este o colecţie urbană cu piese vestimentare şi accesorii versatile. “Nu-mi doresc ca hainele să fie viaţa,” declară el. “Îmi doresc ca haine să susţină viaţa.”

Beyonce, Kim Kardashian with daughter North and Anna Wintour attend the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015

Colecţia a fost prezentată în cadrul New York Fashion Week, chiar înainte de All-Star Weekend, conceptul de prezentare fiind conceput chiar de Kanye West în colaborare cu renumitul artist contemporan Vanessa Beecroft.

Rihanna, Kanye West and Kim Kardashian backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Înainte de a intra în locaţie, invitaţii au fost duşi într-o încăpere slab luminată, unde 9 rânduri de modele îi aşteptau nemişcaţe. Pe măsură ce luminile creşteau în intensitate, fiecare rând de modele înainta, oferind audienţei o imagine de amsamblu asupra colecţiei.

Sean "Diddy" Combs, Jay-Z, Beyonce, Kim Kardashian, and Anna Wintour attend the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Printe invitaţi s-au numărat Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo, Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs, Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin, şi sportivii adidas, John Wall şi Von Miller. “Wolves”, o piesă nelansată de pe viitorul album de studio al lui Kanye a fost punctul culminant al prezentării.

Models walk the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Kanye şi-a dorit să creeze o linie de piese basic, din materiale de calitate care pot fi combinate în nenumărate moduri – ”precum Lego,” afirmă artistul. Pentru designer, acest lucru se traduce în piese vestimentare confortabile şi nepretenţioase pentru ”un cuplu modern mereu în mişcare,” piese care pot fi purtate de la sala de fitness, până la birou, spre aeroport şi oriunde între aceste locuri. “Mi-am dorit ceva care să exprime atât New York, cât şi Paris sau Tokyo sau Santa Barbara sau Chicago – universal şi simplu.”

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Alexander Wang(L) and Kendall Jenner pose backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

 Jay-Z (L) and Beyonce pose backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

 Justin Bieber, Kendall Jenner, and Big Sean pose backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Kim Kardashian, Anna Wintour, and Kanye West pose backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Sean "Diddy" Combs attends the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Kim Kardashian backstage at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

 Alexander Wang(L) and Rihanna attend the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City